Pinterest is a visual search engine that pioneered online shopping through social media. On Pinterest, people are 90% people more likely to say they’re ‘always shopping’ than on other platforms. Additionally, shoppers on Pinterest spend 80% more than people on other platforms each month. Why? Pinterest claims it’s because they take the best of shopping offline and bring it online, with strong visual connections between products and what users can do with those products. There’s a lot marketers can learn from the platform, but it all starts with gaining a better understanding of the audience there. This Pinterest guide will walk you through all you need to know about the platform.

Mini lessons

Make sure to drop in your email in the form, so we can notify you as soon as we launch some lessons on Pinterest tips and tricks.

How to create an account on Pinterest

Go to the Pinterest website or download the Pinterest app on your mobile device.
Click or tap on the “Sign up” button on the top right corner of the screen.
Choose one of the options to sign up: with your email address, with your Facebook account, or with your Google account.
If you sign up with your email address, enter your email and password and click or tap on “Continue”.
If you sign up with your Facebook or Google account, follow the instructions to connect your account with Pinterest.
Choose some topics that interest you and click or tap on “Done”.
Customize your profile by adding your name, photo, bio, and website. You can also edit your profile settings, such as your email preferences, notifications, privacy, etc.
Build your brand visual identity on Pinterest. You can checkout all the guides here.
Start creating boards and pins, following other users and topics, and exploring ideas on Pinterest.

Create and curate content

Pinterest is simple to use and has many capabilities to help you find and share ideas. Here are a number of the key features of the platform:

A pin is an picture or video which you save to your board. You can pin from any website or upload your very own photographs or motion pictures. To pin some thing, you could click on or faucet the pink “Save” button at the pinnacle right nook of any pin, or use the Pinterest browser extension or button on a few web sites. You also can edit the pin’s name, description, and destination link before saving it.

Idea Pin

An Idea Pin is a type of Pin that allows you to create a multi-page video or image story on Pinterest. You can use Idea Pins to share your ideas, projects, recipes, tips, or stories with your audience in an engaging and interactive way. You can also add stickers, voiceover, music, and text to your Idea Pins to make them more expressive and informative. Idea Pins are different from regular Pins because they do not have a link to an external website, but rather keep the viewers on Pinterest. However, Pinterest is planning to allow creators to add links to their Idea Pins in 2023. (1)

Board

A board is a set of pins that you organize with the aid of topic or subject. You can create as many forums as you want and call them something you like. You also can make your boards public or personal, invite other users to collaborate on your forums, or comply with different customers’ boards.

Shop the Look

This is a characteristic that lets in you to buy merchandise which might be featured in a Pin. You can faucet at the white dots that seem on a Pin to look the goods and their prices, after which tap on the product to go to the seller’s internet site. You also can use the Lens digital camera to test an item in actual life and locate similar merchandise on Pinterest. (1)

Pinterest Lens

This is a characteristic that permits you to apply your digicam to look for thoughts on Pinterest. You can point your camera at some thing, inclusive of an outfit, a plant, a food item, or a shade, and Pinterest will show you related Pins and guidelines. You can also use Lens to create your own Pins through taking pictures or films and including textual content or stickers. (1)

Pinterest Trends

This is a characteristic that permits you to see what subjects are trending on Pinterest. You can use Pinterest Trends to find out new ideas, get notion, and plan beforehand for seasonal occasions or activities. You also can compare special keywords and spot how they perform over the years. (1)

Pinterest TV

This is a feature that permits you to observe video content from your favored creators and topics on Pinterest. You can get admission to Pinterest TV by using tapping on the TV icon at the bottom of your own home feed. You can also swipe left or proper to exchange between different channels, inclusive of beauty, food, DIY, travel, and many others. (1)

Pinterest interface

1. Home feed

Your home feed is where you notice the trendy pins from the humans and topics you observe. You can scroll thru your feed and keep any pins that seize your eye. You also can discover extra ideas by using clicking or tapping at the “More ideas” button at the bottom of every pin.

2. Search

You can look for any key-word or word on Pinterest and locate relevant pins, boards, and customers. Use filters to narrow down your search consequences via category, shade, style, and so forth. You also can browse via famous searches and trending topics on the seek web page.

3. Following tab

The following tab is where you notice handiest the pins from the humans and boards you comply with. You also can find out new human beings and forums to follow via clicking or tapping on the “Find people to observe” button on the pinnacle of the tab.

5. Profile

Your profile is where you see all of your forums and pins, in addition to your followers and following. You can also edit your profile settings, along with your electronic mail preferences, notifications, privacy, and so on.

6. Analytics

If you have got a business account on Pinterest, you may get right of entry to analytics to see how your pins and boards are appearing. You can see metrics including impressions, saves, clicks, target market insights, and so forth. You can also use analytics to optimize your pins and forums for higher engagement and attain.

How to grow your audience on Pinterest

Pinterest is a extraordinary platform to develop your target market and pressure traffic in your website or blog. Here are a few guidelines that will help you develop your target market on Pinterest:

1. Create high-quality pins

Your pins have to be visually appealing, relevant, and informative. Use clean pics or films that showcase your services or products, upload catchy titles and outlines that consist of key phrases and hashtags, and hyperlink for your website or landing page.

2. Optimize your boards

Your boards must be well-organized and smooth to navigate. Use descriptive names and classes to your boards, add board covers that healthy your logo identification, and set up your forums through precedence or reputation.

3. Pin consistently

To increase your visibility and attain on Pinterest, you need to pin often and regularly. Aim to pin at the least 10-15 times consistent with day, preferably at peak instances while your target market is most energetic. You also can use gear like Tailwind or Buffer to time table your pins earlier.

4. Engage with others

To build relationships and accept as true with together with your target audience, you must engage with different customers on Pinterest. Follow applicable users and forums to your niche, like and touch upon their pins, repin their content material, and invite them to collaborate in your forums.

5. Use Pinterest ads

To boost your publicity and conversions on Pinterest, you may use Pinterest advertisements to sell your pins to targeted audiences. You can pick from one of a kind kinds of commercials depending for your dreams, inclusive of focus campaigns, visitors campaigns, video campaigns, etc. You also can set your price range, period, and bidding approach in your commercials.

Pinterest tools and resources

There are many Pinterest tools and resources that help you with various aspects of using the platform, which includes creating, scheduling, analyzing, and optimizing your pins and boards. Here are a number of the Pinterest tools and resources that you must understand:

Buffer: Buffer is a social media control device that lets in you to schedule your pins and posts on other structures. You can use the Buffer browser extension to locate and save snap shots from any website on your Pinterest schedule. You also can music the overall performance of your pins and posts with Buffer’s analytics. (1)
Tailwind: Tailwind is any other social media control tool that focuses on Pinterest and Instagram. You can use Tailwind to time table your pins, join communities of other pinners who percentage similar pastimes, and access insights and pointers to improve your Pinterest method. (1)
Canva: Canva is a image layout device that helps you to create stunning pins effortlessly. You can use Canva’s templates, fonts, icons, stickers, and different elements to layout your pins. You can also combine Canva with Pallyy or Tailwind to time table your pins immediately from Canva. (1)
Pinterest Academy: Pinterest Academy is a loose e-learning tool that gives guides for creators and organizations to discover ways to use Pinterest efficiently. You can study subjects including a way to set up your account, the way to create engaging content material, how to develop your target market, the way to use Pinterest ads, and extra. (1)
Pinterest Community: Pinterest Community is a forum where you can connect with different Pinterest users, ask questions, share comments, and get recommendations and updates from the Pinterest crew. You also can be part of agencies primarily based to your pastimes or niches and take part in discussions. (1)